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Identifying and Managing Business Opportunities

With SKEMA Business School


Bruno Cirillo



What do business opportunities look like? How do firms discover and exploit these opportunities to create value and sustain competitive advantage? Entrepreneurship is the art of recognition and exploitation of opportunities. Discovering business opportunities requires that individuals not only possess knowledge, but that they also have the cognitive abilities that allow them to value and exploit knowledge within teams. By combining in-class experiments, debates, practitioners testimonials and an innovation contest, the course aims at providing students with the cognitive process to identify and leverage business opportunities within organisations.