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Digital Business


With SKEMA Business School


Zakaria Babutsidze



Value of Data in Digital Business

The advance of the information technologies and consequent digitization of the many aspects of economic life has game-changing consequences for modern-day businesses. This is particularly obvious in terms of vast amount of data becoming available to firms that can intelligently exploit and design better products and processes. This course highlights specificities of digital business placing particular accent on the value of data generated in online environments. The course will concentrate on strategic aspects of decision-making in digital business. Governance aspects, in particular Net Neutrality as well as frictions between the privacy and free speech, will also be discussed.