Licence pro METIERS DE LA COMMUNICATION: EVENEMENTIEL

Licence pro METIERS DE LA COMMUNICATION: EVENEMENTIEL

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Résumé

The CE Bachelor's degree provides know-how based on information and communication science, but also on related sciences. Read more

Objectifs

Initial training / Executive Education Program / Accessible for resumption of studies
Licence Professionnelle
1 an
Sophia Antipolis
French

Details

Introduction

Graduates of the CE program are able to work as an event communication managers or assistants in a number of departments: development department, production department, technical department, project management, general management, corporate communication department, local public institutions, event communication agencies, or cultural organizations.

Objectives

The CE Bachelor's degree provides know-how based on information and communication science, but also on related sciences. The program aims to: Gather competencies in information and communication science in order to train multi-skilled and versatile professionals. Combine within the same program: project planning, experience with IT and communication tools, knowledge of the policies and audiences specific to cultural, corporate, media and ICT environments, and mastery of the artistic or cultural consistency of an event. Lead to jobs in different fields: art and culture, multimedia and ICT, environmental issues, historical or cultural heritage, sports and leisure, corporate contexts, etc. Graduates of the CE program are able to work as event communication managers or assistants in a number of departments: development department, production department, technical department, project management, general management, corporate communication department, local public institutions, event communication agencies, or cultural organizations. Unique features of the program: The program is led by a team of faculty members and professionals strongly involved in the regional industry known for its many international events. They use innovative teaching methods that create synergies between theoretical approaches and professional practices within the same subject. Core competencies: Availability, responsiveness Organization, rigor and precision Autonomy, sense of initiative, stress management Listening, negotiating and inter-personal skills Knowledge of the different aspects of communication (advertising, public relations, digital communication especially via social networks, etc.), Additional competencies: Project management Business management Writing Desktop and project planning software (Gantt project, etc.)

Specificities

BASIC KNOWLEDGE The event industry Event laws and regulations Communication laws and regulations Culture in action Media innovations Strategic marketing of events and type of audiences TECHNIQUES & TOOLS Communication tools Press relations and mediaplanning Event project management tools Data processing Digital advertising of the event Professional English PROFESSIONAL ACTIVITIES Sourcing for funding Communication and public markets Communication and customer relations The service providers of the event Communication company management and strategies Strategic communication of the event Regional communication CAREER PREPARATION Organization of roundtable discussions Tutored group projects focusing on creating and organizing a cultural, corporate, humanitarian, festive... event. Internship in a company, agency, local public institution and non-profit Initial training: 16 weeks on average (12 weeks minimum). Continuing education: 12 weeks of internship Work-study: 3 days of classes + 2 days in a company from October to April, full-time in the company from May to August and during university holidays. Type of assessment: Continuous assessment

Places

Sophia Antipolis

DEPARTEMENT INFORMATION COMMUNICATION DE L'IUT NICE COTE D'AZUR 650 ROUTE DES COLLES 06560 VALBONNE

Person in charge of the academic program

Mme Peggy CADEL: peggy.cadel@univ-cotedazur.fr

Admission

Prerequisite

Prerequisites for enrolment

Undergraduate level

What's next ?

Level of education obtained after completion

Year of highschool graduation

Undergraduate level

Level of education obtained after completion

Undergraduate level

Job opening

Job(s)

  • Communication