Master MARKETING, VENTE

Master MARKETING, VENTE

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Résumé

Become a specialist in digital marketing and commercial engineering, skills that are necessary in order to face the challenges of a business environment connected to the internet and digital and mobile media. Read more

Objectifs

Initial training / Executive Education Program / Accessible for resumption of studies
Master
2 years / 3 days / week
IAE / Nice
French

Details

Introduction

The Marketing and Salesprogram is composed of 2 distinct and complementary tracks: Digital Marketing and Commercial Engineering, which represent the 2 key marketing areas. At the scientific level, graduate students are trained in different managerial approaches and will demonstrate their ability to analyze a management situation by being proactive in the strategic aspects of decision making. The acquired knowledge allows students to implement an actionable reflection in a professional situation. The aim of the Digital Marketing (MKT)track is to develop the skills needed today in businesses that are totally connected to the internet and to digital and mobile media. It is now essential to develop a marketing strategy by integrating the vision of branded content online and using the potential of the web and mobile to develop markets. Students are trained in the tools that enable them to succeed in the design of commercial digital marketing strategies. The Commercial Engineering (IC)track meets the current expectations of commercial efficiency, auditing the sales force and internationalization of companies. These are clearly strategic areas for companies and organizations for the coming years. This track trains commercial/sales management specialists to work in commercial direction, sales management, market or brand management in companies regardless of their size or area of ​​activity. It is therefore a training in skills focused on the management of a client portfolio.

Objectives

For the "Digital Marketing" track The goal of the Digital Marketing (MD) track is to develop the skills needed today in business that is fully connected to the internet and digital and mobile media. It is now essential to develop a marketing strategy by integrating the vision of branded content online and using the potential of the web and mobile to develop markets. Students are trained in the tools that enable them to succeed in the design of digital marketing strategies in companies. For the "Commercial Engineering" track The creation of this track, dedicated to Commercial Engineering, responds to the growing desire of students to move towards marketing trades associated with business functions as well as a growing number of applications for this sector of activity. This track meets the current expectations of commercial efficiency, sales force auditing and internationalization of companies. These are clearly strategic areas for companies and organizations for the coming years. The Commercial Engineering (IC) program trains specialists in sales and marketing management, who will be capable of working in commercial direction, sales management, and market or brand management in companies regardless of their size or scope. This degree provides students with the ability to adapt and invest quickly in terms of taking responsibility. Therefore, graduates will have the skills for budgeting, operational implementation of sales promotions and product ranges, negotiation with clients and suppliers and sales follow-up, mainly B2B (business to business).

Specificities

The Marketing - Salesprogram offers the following tracks: Digital Marketing Track UE1 - Business environment UE2 - Business strategy UE3 - Personnel and organization UE4 - Fundamentals of marketing and sales UE5 - Pre-specialization in digital marketing UE6 - Professional and research project UE7 - Marketing & digitalization strategy UE8 - Marketing & digital tools UE9 - Customer relations & web marketing targeting UE10 - Big data marketing & digital analytics UE11 - Advertising & creative industries EU12 - Marketing law UE13 - Professional and research project Internship: 4 to 6 months, between February and August Commercial Engineering Track UE1 - Business environment UE2 - Business strategy UE3 - Personnel and organization UE4 - Fundamentals of marketing and sales UE5 - Pre-specialization in commercial engineering UE6 - Professional and research project UE7 - Sales and marketing fundamentals UE8 - Business relationship and customer management UE9 - Budgetary tools and commercial function UE10 - Management of personnel and the sales force UE11 - Sales in an international environment UE12 - Professional and research project Internship: 4 to 6 months, between February and August

Places

IAE, Nice

IAE Campus Saint-Jean d'Angély, 24 avenue des diables bleus, 06357 NICE Cedex 4

Person in charge of the academic program

Nadine TOURNOIS et Catherine PAPETTI

Admission

Prerequisite

Prerequisites for enrolment

Undergraduate level

Course program

What's next ?

Level of education obtained after completion

Year of highschool graduation

Graduate level

Level of education obtained after completion

Graduate level