Non reconduite à partir de septembre 2023 - LP Métiers de la communication : événementiel
- Tourism
Call to actions
Résumé
The CE Bachelor's degree provides know-how based on information and communication science, but also on related sciences. Read moreObjectifs
Initial training
/
Executive Education Program
/
Accessible for resumption of studies
/
Licence Professionnelle
1 an
Sophia Antipolis
French
Details
Accéder aux sections de la fiche
Introduction
Graduates of the CE program are able to work as an event communication managers or assistants in a number of departments: development department, production department, technical department, project management, general management, corporate communication department, local public institutions, event communication agencies, or cultural organizations.
Objectives
The CE Bachelor's degree provides know-how based on information and communication science, but also on related sciences. The program aims to:
Gather competencies in information and communication science in order to train multi-skilled and versatile professionals.
Combine within the same program: project planning, experience with IT and communication tools, knowledge of the policies and audiences specific to cultural, corporate, media and ICT environments, and mastery of the artistic or cultural consistency of an event.
Lead to jobs in different fields: art and culture, multimedia and ICT, environmental issues, historical or cultural heritage, sports and leisure, corporate contexts, etc.
Graduates of the CE program are able to work as event communication managers or assistants in a number of departments: development department, production department, technical department, project management, general management, corporate communication department, local public institutions, event communication agencies,
or cultural organizations.
Unique features of the program:
The program is led by a team of faculty members and professionals strongly involved in the regional industry known for its many international events.
They use innovative teaching methods that create synergies between theoretical approaches and professional practices within the same subject.
Core competencies:
Availability, responsiveness
Organization, rigor and precision
Autonomy, sense of initiative, stress management
Listening, negotiating and inter-personal skills
Knowledge of the different aspects of communication (advertising, public relations, digital communication especially via social networks, etc.),
Additional competencies:
Project management
Business management
Writing
Desktop and project planning software (Gantt project, etc.)
Specificities
BASIC KNOWLEDGE
The event industry
Event laws and regulations
Communication laws and regulations
Culture in action
Media innovations
Strategic marketing of events and type of audiences
TECHNIQUES & TOOLS
Communication tools
Press relations and mediaplanning
Event project management tools
Data processing
Digital advertising of the event
Professional English
PROFESSIONAL ACTIVITIES
Sourcing for funding
Communication and public markets
Communication and customer relations
The service providers of the event
Communication company management and strategies
Strategic communication of the event
Regional communication
CAREER PREPARATION
Organization of roundtable discussions
Tutored group projects focusing on creating and organizing a cultural, corporate, humanitarian, festive... event.
Internship in a company, agency, local public institution and non-profit
Initial training: 16 weeks on average (12 weeks minimum).
Continuing education: 12 weeks of internship
Work-study: 3 days of classes + 2 days in a company from October to April, full-time in the company from May to August and during university holidays.
Type of assessment:
Continuous assessment
Places
DEPARTEMENT INFORMATION COMMUNICATION
DE L'IUT NICE COTE D'AZUR
650 ROUTE DES COLLES
06560 VALBONNE
Person in charge of the academic program
Mme Peggy CADEL: peggy.cadel@univ-cotedazur.fr
Admission
Prerequisite
Prerequisites for enrolment
Undergraduate level
What's next ?
Level of education obtained after completion
Year of highschool graduation
Undergraduate levelLevel of education obtained after completion
Undergraduate levelJob opening
Job(s)
Publié le March 30, 2020
–
Mise à jour le April 19, 2023