Non reconduite à partir de septembre 2023 - LP Nautisme et Métiers de la Plaisance
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Résumé
Boating activities include all activities related to navigation and water sports on recreational sail or motorboats, windsurfs, canoes, kayaks, etc. Read moreObjectifs
Executive Education Program
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Accessible for resumption of studies
/
Licence Professionnelle
1 an
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Alternance :2 ou 3 semaines à l'IUT / 2 ou 3 semaines en entreprise
Cannes
French
Details
Accéder aux sections de la fiche
Introduction
The main focus of the program is sales, marketing, management and law as applied to the boating industry, which includes companies that design, sell and provide maintenance for boating products.
Objectives
Graduates find jobs in sales and marketing, mainly in companies providing services to the boating industry: boat dealers, brokerage firms, ship chandlers, associations (sailing clubs, etc.), boat rental, second-hand boat dealers, but also corporate jobs in purchasing, sales, export and marketing. They also work in public institutions, such as city-managed marinas, and can apply for jobs in other business sectors, such as banks or insurance companies.
Unique features of this program:
Partnership with the Federation of Boating Industries (FIN). Collaboration with the Pays de Lerins conurbation.
Students are assessed on their ability to:
Core competencies:
Distinguish the materials used in boating and the procedures for building a vessel and sports and leisure equipment.
Be competent to discuss boating issues with customers of a rental company or with people purchasing boats or nautical equipment, in French and English.
Be able to follow evolutions in a product or technology, and be able to inform customers about them.
Conduct complex sales negotiations and discuss specific issues with customers (recovery of ship or equipment, proposal of supplementary services).
Know how to negotiate with suppliers, prepare quotes and invoices for materials or services
Design and conduct a targeted sales activity
Analyze the profitability of an operation or activity
Identify needs, analyze the competition and position one's offer
Conduct negotiations in English, analyze a contract written in English or Italian.
Additional competencies:
Capacity to manage and lead a sales team
Maintain up to date their knowledge and technical skills in the field of boating
Know the stages in preparing a boat for delivery or after wintering,
Detect and evaluate the risks of commitments tied a sales transaction
Implement the contractual liability of a defaulting debtor
Participate in the installation, testing and operation of products sold
Communicate in English and Italian: email, simple letter
Prospect customers in Italian
Prospect foreign markets and use analytical tools
Follow up customers
Understand customs requirements
Identify the legal problem in a situation
Identify the different forms of legal responsibilities
Collect and use the legal information needed to solve a legal problem
Specificities
COMMUNICATION
Languages
Written and spoken sales communication > Applied sales communication
Methodology and project management > New managerial techniques
ENVIRONMENT OF THE BOATING INDUSTRY
Analysis of boating markets
Economic environment of the boating industry
Legal environment of the boating industry
MANAGEMENT SYSTEMS
Organization of production and shipbuilding
Cost control
Quality control
Financing tools
MARKETING
Nautical merchandising
Strategic marketing
SALES TECHNIQUES
Purchasing policy
Adapted sales negotiations
Legal environment of negotiations
Export
TUTORED PROJECTS
Places
IUT Nice Côte d'Azur, Département Techniques de Commercialisation de Cannes-La-Bocca
Person in charge of the academic program
Roy BARTLEY
Admission
Prerequisite
Prerequisites for enrolment
High school level
What's next ?
Level of education obtained after completion
Year of highschool graduation
Undergraduate levelLevel of education obtained after completion
Undergraduate level
Publié le March 30, 2020
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Mise à jour le April 19, 2023